FC Barcelona have officially announced their sponsorship deal with Swedish music streaming company Spotify
Spotify will be team’s main shirt sponsor and the name of the stadium will also change to Spotify Camp Nou.
“FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner.” Barcelona’s statement on their official website.
“The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and for the next four seasons. Spotify will also sponsor the training shirts beginning in the 2022/23 season for the next three seasons.”
Alex Norström, Chief Freemium Business Officer of Spotify was “thrilled” to partner with FC Barcelona.
Alex Norström says, “We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of Music and Football together. From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase.”
Spotify’s mission is to unlock the potential of human creativity, supporting artists to make a living off their art and connecting with fans. We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways.”